How to Create a Spotify Deeplink in 2023: A Comprehensive Guide

In this guide, you'll learn how to create a Spotify deeplink, a crucial tool for artists and marketers to connect with listeners.

The Swedish music streaming service Spotify was launched back in 2008 and changed the rules of the game in the music industry for decades to come. Currently, the service has about 400 million listeners, including free accounts; the number of listeners is increasing every day, and the company's revenue as of 2022 is 11.7 billion euros. Both the number of active listeners and the number of creators on the service are increasing; each creator wants to find their target audience, giving rise to an entire industry of companies that help creators find their listeners. Spotify's algorithms themselves help promote your songs or podcasts. If a user has listened to your song from beginning to end, the algorithms will try to include your creations in the listener's preferences. All that remains is for the listener to become acquainted with your art.

To aid creators and those who help creators promote their songs, albums, playlists, or podcasts, deep links come into play. Put simply, due to certain technical characteristics of mobile applications and some platforms, you cannot effectively use direct links to your song. What's the matter then? If you use a direct link to your song in an advertisement on Facebook or Google, the user will open the link in the browser where they saw the advertisement. They will be able to listen to your song, but they won't be authorized in the browser, because who listens to Spotify on a smartphone from a browser? That's what the app is for. In some browsers, the listener may have the option to click on "Open in App," but there are nuances; the browser itself may not recognize whether the app is installed on your smartphone. In most cases, this link leads to the app page on your operating system's marketplace, meaning the Apple Store or Play Market. So, when advertising your content on the platform, the user might not end up on your content.
This is roughly what the listener engagement funnel looks like without a deep link:

• Audience reached through advertising or other social networks: 100%
• Clicking on the link: 15%
• Opening in the browser: 10%
• Authorization in the browser: 2%
• Adding music to favorites: 0.2%

And here's what it roughly looks like with an E-deeplink:

• Audience reached through advertising or other social networks: 100%
• Clicking on the link: 15%
• Opening in the Spotify app: 10%
• Adding music to favorites: 2%
  
  

Step-by-Step Guide to Creating a Spotify Deeplink

1. Open the required track/album/artist in Spotify.
2. Click on the three dots next to the item you want to share.
3. Select 'Share' > 'Copy Link'.
4. Log in or register with E-deeplink, a specialized tool that optimizes deep links.
5. Choose a pricing plan; don't worry, you don't have to pay right away, you can get a trial period for any subscription for 7 days without any restrictions.
6. After selecting a pricing plan, go to the 'Links' > 'Create link' section.
7. Come up with a name for your link, for example, "My podcast," then in the URL block, paste the copied link and click "Submit."

That's it, now use this link without any restrictions for your purposes.

Why Us? We were lacking such a service ourselves at one time, and there are no equivalents on the market that would 100% satisfy our needs. It seems that most similar services have no idea what deep links are used for; we try to understand that. Therefore, our links are perfect for Facebook Ads, for advertising on services, for links in your social media bio, and so on. Also, we understand how sometimes it's hard to predict the number of clicks you will get for your deeplink, so we have no click restrictions.
Friend, you have read the whole article about how to use and create a deep link for Spotify; thank you for that! If you're still hesitating, we have a gift for you, a 10% discount on your first subscription for real Pros with the promo code: 6LM5TFGB.
Now that you know how to create a Spotify deeplink, why not try it for your next marketing campaign?